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Marketing in Food, Hospitality,Tourism and Events

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Marketing in Food, Hospitality,Tourism and Events: A Customer Based Approach

Targeted at second year undergraduate students through to master’s level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

About the Author

Dr Richard Tresidder, Centre for Tourism, Hospitality and Events Research, Sheffield Business School, Sheffield Hallam University, UKDr Craig Hirst, Senior Lecturer of Food Marketing, Sheffield Business School, Sheffield Hallam University, UK

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 302 pages
  • ISBN-10 : 1910158313
  • ISBN-13 : 978-1910158319
  • Publisher : Goodfellow Publishers; 2nd Edition (November 30, 2016)
  • Language: : English

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Product Description

Marketing in Food, Hospitality,Tourism and Events: A Customer Based Approach

Targeted at second year undergraduate students through to master’s level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

About the Author

Dr Richard Tresidder, Centre for Tourism, Hospitality and Events Research, Sheffield Business School, Sheffield Hallam University, UKDr Craig Hirst, Senior Lecturer of Food Marketing, Sheffield Business School, Sheffield Hallam University, UK

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 302 pages
  • ISBN-10 : 1910158313
  • ISBN-13 : 978-1910158319
  • Publisher : Goodfellow Publishers; 2nd Edition (November 30, 2016)
  • Language: : English
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