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The Management of Tourism

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The Management of Tourism

The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.

The text places the management of tourism in a structured framework, ordered around four principal themes:

  • Managing the Tourism System
  • Managing Tourism Businesses
  • Managing Tourism in its Environment
  • Contemporary Issues in Tourism Management

Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

About the Author

Richard Sharpley is Senior Research Fellow in Travel and Tourism at the University of Luton.

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 384 pages
  • ISBN-10 : 0761940227
  • ISBN-13 : 978-0761940227
  • Publisher : SAGE Publications Ltd; First Edition (December 8, 2004)
  • Language: : English

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Product Description

The Management of Tourism

The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.

The text places the management of tourism in a structured framework, ordered around four principal themes:

  • Managing the Tourism System
  • Managing Tourism Businesses
  • Managing Tourism in its Environment
  • Contemporary Issues in Tourism Management

Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

About the Author

Richard Sharpley is Senior Research Fellow in Travel and Tourism at the University of Luton.

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 384 pages
  • ISBN-10 : 0761940227
  • ISBN-13 : 978-0761940227
  • Publisher : SAGE Publications Ltd; First Edition (December 8, 2004)
  • Language: : English
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