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Tourism and Hospitality Marketing: A Global Perspective

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Tourism and Hospitality Marketing: A Global Perspective

This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.

Reviews

Good book
Very usefull and good source for tourism related marketing modules. A lot of information in a rather basic form.

About the Author

Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 488 pages
  • ISBN-10 : 1412946875
  • ISBN-13 : 978-1412946872
  • Publisher : SAGE Publications Ltd; First Edition (March 19, 2008)
  • Language: : English

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Product Description

Tourism and Hospitality Marketing: A Global Perspective

This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.

Reviews

Good book
Very usefull and good source for tourism related marketing modules. A lot of information in a rather basic form.

About the Author

Simon Hudson is the Endowed Chair and Center Director of the Richardson Family SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina.

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 488 pages
  • ISBN-10 : 1412946875
  • ISBN-13 : 978-1412946872
  • Publisher : SAGE Publications Ltd; First Edition (March 19, 2008)
  • Language: : English
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