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Green Swans: The Coming Boom in Regenerative Capitalism

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Green Swans: The Coming Boom in Regenerative Capitalism

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington–dubbed the “Godfather of Sustainability”–explores new forms of capitalism fit for the twenty-first century. If Nassim Nicholas Taleb’s “Black Swans” are problems that take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success–and survival–of humanity now depends on how we rein in the first and accelerate the second.

About the Author

John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the Godfather of Sustainability, he has now written or co-authored 20 books, including the million-selling Green Consumer Guide series. Elkington has worked with many scores of corporations, often at the board and C-suite level, as well as with the financial community, industry bodies, government, the media, NGOs, academia, innovators, and entrepreneurs. Along the way, he has co-founded four social-purpose businesses since 1978, including Environmental Data Services (ENDS, 1978), John Elkington Associates/CounterCurrent (1983), SustainAbility (1987) and Volans Ventures (2008). All four still exist and the last two were respectively the second and first certified British B Corporations in the U.K.

Product details

  • Full Audio MP3 Program
  • Full PDF E-Book Included
  • Publisher : Fast Company Pr (April 7, 2020)
  • Language : English
  • Print Length : 284 pages
  • ISBN-10 : 1732439125
  • ISBN-13 : 978-1732439122
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Product Description

Green Swans: The Coming Boom in Regenerative Capitalism

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington–dubbed the “Godfather of Sustainability”–explores new forms of capitalism fit for the twenty-first century.

If Nassim Nicholas Taleb’s “Black Swans” are problems that take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward breakthrough. The success–and survival–of humanity now depends on how we rein in the first and accelerate the second.

Green Swans draws on Elkington’s first-hand experience in some of the world’s best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest “Ugly Ducklings” of today’s world may turn into tomorrow’s world-saving Green Swans.

This book is a must-read for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.

Review

”John Elkington has once again proven his status as one of the great thinkers of our time.”
Paul Polman, 
from his foreword”Once again, John has found the right words at the right time to help us make sense of what’s going on. The insight, analysis, and reflection in Green Swans is golden. So much of the storytelling and synthesizing resonates with my own experience imagining the enterprises that I want to exist to deliver vital public goods, and then building them with the help of others. Pioneers can see patterns early and have the courage, or naïveté, to just try to add to the design. They can be too early. They can find arrows in their back, too. On surviving and, if lucky enough to succeed, they know the impossible happens and that purpose helps. To those that thought renewables would always be small and expensive, for example, watch that beautiful Green Swan move! It’s time to make friends with the exponential.”
James Cameron, 
Chairman of the Overseas Development Institute, Founder of Climate Change Capital, and a former member of the UK Prime Minister s Business Advisory Board.”The best leaders are willing to give up what is no longer working and commit to what is needed to succeed in a new, completely changed operating environment. When John Elkington issued a ‘product recall’ for his groundbreaking concept of the ‘triple bottom line,’ it was because he is that type of leader. If you want to be a leader that meets the demands of the 21st century, read Green Swans, and then become one.”
Jay Coen Gilbert,
 Co-Founder of B Lab, the organization behind the B Corporation movement.

About the Author

John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the Godfather of Sustainability, he has now written or co-authored 20 books, including the million-selling Green Consumer Guide series.

Elkington has worked with many scores of corporations, often at the board and C-suite level, as well as with the financial community, industry bodies, government, the media, NGOs, academia, innovators, and entrepreneurs. Along the way, he has co-founded four social-purpose businesses since 1978, including Environmental Data Services (ENDS, 1978), John Elkington Associates/CounterCurrent (1983), SustainAbility (1987) and Volans Ventures (2008). All four still exist and the last two were respectively the second and first certified British B Corporations in the U.K.

Over the years, Elkington has also served on over seventy boards and advisory boards, advising companies, non-profits and policy-making organizations. He is a visiting professor at the Cranfield School of Management, as well as at Imperial College London and University College London (UCL).

In 2004, BusinessWeek described Elkington as a dean of the corporate responsibility movement for three decades. He has received many awards and honors, including from the United Nations (Global 500 Roll of Honour, 1989). In 2005, he landed a Social Capitalist of the Year award from Fast Company, and that year was also awarded a three-year, 1 million dollar field-building grant from the Skoll Foundation for Social Entrepreneurship. In 2011, he was awarded the Spencer Hutchens, Jr. Medal by the American Society for Quality (ASQ), for outstanding leadership, as an advocate for social responsibility, and for bringing about positive social change. In 2014, he was awarded the Recycla/El Mercurio International Prize in Chile and in 2015 the Ethical Corporation Lifetime Achievement Award.

Product details

  • Full Audio MP3 Program
  • Full PDF E-Book Included
  • Publisher : Fast Company Pr (April 7, 2020)
  • Language : English
  • Print Length : 284 pages
  • ISBN-10 : 1732439125
  • ISBN-13 : 978-1732439122

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