Explore The Best Digital Products You Need!

Looking for Windows & Mac Softwares, Audiobooks, Video Tutorials, Wordpress Themes & Plugins, Music, Games…

Marketing in Food, Hospitality,Tourism and Events

Sale!
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest

20% OFF Coupon

If you are going to buy up from 5+ products through our website you can asking for 20% OFF Coupon code.

Marketing in Food, Hospitality,Tourism and Events: A Customer Based Approach

Targeted at second year undergraduate students through to master’s level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

About the Author

Dr Richard Tresidder, Centre for Tourism, Hospitality and Events Research, Sheffield Business School, Sheffield Hallam University, UKDr Craig Hirst, Senior Lecturer of Food Marketing, Sheffield Business School, Sheffield Hallam University, UK

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 302 pages
  • ISBN-10 : 1910158313
  • ISBN-13 : 978-1910158319
  • Publisher : Goodfellow Publishers; 2nd Edition (November 30, 2016)
  • Language: : English

$6.00

To get more Discount 10% OFF for every products
Use this Coupon code: EDPOFF10

Special Price Discount Limited-Time Offers!

Days
Hours
Minutes
Seconds
Secure Checkout Payment

Product Description

Marketing in Food, Hospitality,Tourism and Events: A Customer Based Approach

Targeted at second year undergraduate students through to master’s level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

About the Author

Dr Richard Tresidder, Centre for Tourism, Hospitality and Events Research, Sheffield Business School, Sheffield Hallam University, UKDr Craig Hirst, Senior Lecturer of Food Marketing, Sheffield Business School, Sheffield Hallam University, UK

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 302 pages
  • ISBN-10 : 1910158313
  • ISBN-13 : 978-1910158319
  • Publisher : Goodfellow Publishers; 2nd Edition (November 30, 2016)
  • Language: : English

Best Selling Books + MP3 Program

Latest Windows Softwares

Latest Mac Softwares

Browse All Categories

Submit Your Request