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Revenue Management for the Hospitality Industry

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Revenue Management for the Hospitality Industry

Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, “charge the right price, to the right customer, for the right product, through the right channel, at the right time.” The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.

About the Author

David K. Hayes has more than 30 years experience in hospitality management and education. He has taught at Texas Tech University and the University of Houston. His industry experience includes serving as the Managing Owner of a hotel and conference center and a professional writer and consultant.

Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 528 pages
  • ISBN-10 : 0470393084
  • ISBN-13 : 978-0470393086
  • Publisher : Wiley; 1st Edition (November 9, 2010)
  • Language: : English

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Product Description

Revenue Management for the Hospitality Industry

Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, “charge the right price, to the right customer, for the right product, through the right channel, at the right time.” The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.

Reviews

This text book is amazing even though the professor said every student needed a copy then proceeded to never reference the book through out the entire semester. That aside, I choose to study from the book anyways as certainly it would help with learning revenue management. I can say with moderate confidence that if you want to learn about revenue management this is the book for you. Concepts are well thought out and chapters are not ridiculously long. The print quality of the book is great and does not feel cheap. Very happy and will keep my copy now that the semester os over.

About the Author

David K. Hayes has more than 30 years experience in hospitality management and education. He has taught at Texas Tech University and the University of Houston. His industry experience includes serving as the Managing Owner of a hotel and conference center and a professional writer and consultant.

Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.

Product details

  • Full PDF E-Book Included
  • Good Quality PDF for Print
  • Print Length : 528 pages
  • ISBN-10 : 0470393084
  • ISBN-13 : 978-0470393086
  • Publisher : Wiley; 1st Edition (November 9, 2010)
  • Language: : English

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