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In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals.
Too often, accomplishment does not equal success. We did the work but didn’t get the promotion; we played hard but weren’t recognized; we had the idea but didn’t get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success.
Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of:
Why performance is necessary but not adequate Why “Experts” are often wrong How to assemble a creative team primed for success How to most effectively engage our networks
“This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person.”-Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU
Praise for The Formula
“This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person.”―Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU
―Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University
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In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals.
Too often, accomplishment does not equal success. We did the work but didn’t get the promotion; we played hard but weren’t recognized; we had the idea but didn’t get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success.
Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of:
Why performance is necessary but not adequate Why “Experts” are often wrong How to assemble a creative team primed for success How to most effectively engage our networks
“This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person.”-Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU
Praise for The Formula
“This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person.”―Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU
―Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University
―Cesar A. Hidalgo, author of Why Information Grows and Director of the Macro Connections group at the MIT Media Lab
―Alex Pentland, author of Social Physics and Toshiba Professor at MIT
“It’s rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers.”―Geekwire
―Bloomberg Businessweek
―Lifehacker
“A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics.The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways.”―Nature
“The Formula is an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabási’s and other scholars’ “eureka moments” and research findings to extract scientific principles and actionable insights for achieving success.”―Science
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